Category Press Releases

Video Release – Investigation of Flavour Ban Impact on Illicit Market & Organized Crime

Watch Here November 25, 2021 – Today, the Vaping Industry Trade Association released an eye opening video as part of a report on the illicit market consequences of banning flavoured vape products in Canada. With the Federal Government proposing to implement a national flavour ban VITA took the initiative to understand and investigate the real…

Vaping Industry Calls for Canada to be a Harm Reduction Leader at WHO FCTC COP9 Conference

The Vaping Industry Trade Association (VITA) is calling on Federal Health Minister Jean-Yves Duclos to take a strong leadership stance in defense of harm reduction at the upcoming Conference of the Parties (COP9) to the World Health Organization’s (WHO) Framework Convention on Tobacco Control (FCTC). In doing so, it would help ensure that reduced harm…

Nova Scotia’s Ban of Vaping Product Flavours, Increased Smoking

Nova Scotia’s real-world experience foreshadows increase in smoking if federal government restricts vaping product flavours Press Release September 17 – The Nova Scotia government has released data that provides real world evidence that banning flavoured vaping products leads to increased smoking.  This is critically important to note because Health Canada is considering a similar proposal…

VITA Responds To Health Canada Proposal That Will Increase Smoking Rates

Ottawa, ON, September 8th, 2021 – On September 2nd the Vaping Industry Trade Association (VITA) formally responded to Health Canada’s regulatory consultation on flavoured vaping products: Regulations that will, according to Health Canada, increase smoking rates, devastate the legal Canadian vaping sector and lead to an illicit market. “Last week VITA raised significant concerns to…

Canada Proposes Making Quitting Smoking Harder For Adults

OTTAWA, JUNE 18th, 2021 – The federal government today proposed new regulations banning flavoured vaping products that will, if enacted, diminish the effectiveness of vaping as a reduced risk product compared to cigarettes. “If the government’s goal is to ensure that smokers keep smoking, then they couldn’t have proposed a better set of regulations”, said…

New Brunswick Proposes New Barriers For Adult Smokers Trying to Reduce Risk

OTTAWA, May 20th, 2021 – Today, the New Brunswick Legislature passed Bill 17 – An Act to Amend the Tobacco and Electronic Cigarette Sales Act for second reading and referred the bill to the Standing Committee on Economic Policy. This legislation, if passed, will prohibit adult smokers from accessing flavoured reduced risk vaping products within…

Vaping Product Tax Combined With Flavour Bans and Nicotine Caps Put Canada’s Youth at Risk

OTTAWA, April 19th, 2021 – Today, the Canadian federal government tabled the annual budget which announced an intention to introduce a new excise tax framework in 2022. VITA is concerned that this tax, when combined with a 70% reduction in maximum nicotine content and anticipated flavour restrictions will create a once in a lifetime opportunity…

Thousands of Canadians Tell Health Canada That Making Quitting Smoking Harder For Adults is Not The Right Approach

OTTAWA, March, 11 2021 – Thousands of Canadians have responded to Health Canada’s proposed 70% reduction in maximum nicotine concentration in vaping products to share their view that this is the wrong approach. Vaping is widely recognized as significantly less harmful than smoking and has helped hundreds of thousands of adult Canadians reduce their risk.…

Government of Canada Proposes Making Reduced Risk Products Less Effective During National Non-Smoking Week

OTTAWA, January 20th, 2021 – Vaping products have been widely recognized by regulators and leading health organizations as a significantly less harmful nicotine alternative than cigarettes. Despite this, during National Non-Smoking Week, the Government of Canada is considering reducing the maximum nicotine strength in vaping products by almost 70%. VITA strongly believes that in order…

Canada Proposes Making Quitting Smoking Harder For Adults

OTTAWA, December 18th, 2020 – Today, the Canadian federal government proposed lowering allowable nicotine levels in regulated vapour products, which would minimize their value to adult smokers seeking to transition to a reduced risk category. The effectiveness of vaping as a harm reduction product is contingent upon smokers having access to an alternative with sufficient…

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