Category Press Releases

Thousands of Canadians Tell Health Canada That Making Quitting Smoking Harder For Adults is Not The Right Approach

OTTAWA, March, 11 2021 – Thousands of Canadians have responded to Health Canada’s proposed 70% reduction in maximum nicotine concentration in vaping products to share their view that this is the wrong approach. Vaping is widely recognized as significantly less harmful than smoking and has helped hundreds of thousands of adult Canadians reduce their risk.…

Government of Canada Proposes Making Reduced Risk Products Less Effective During National Non-Smoking Week

OTTAWA, January 20th, 2021 – Vaping products have been widely recognized by regulators and leading health organizations as a significantly less harmful nicotine alternative than cigarettes. Despite this, during National Non-Smoking Week, the Government of Canada is considering reducing the maximum nicotine strength in vaping products by almost 70%. VITA strongly believes that in order…

Canada Proposes Making Quitting Smoking Harder For Adults

OTTAWA, December 18th, 2020 – Today, the Canadian federal government proposed lowering allowable nicotine levels in regulated vapour products, which would minimize their value to adult smokers seeking to transition to a reduced risk category. The effectiveness of vaping as a harm reduction product is contingent upon smokers having access to an alternative with sufficient…

PEI Government Makes it Harder for Adult Smokers to Transition to a Reduced Risk Alternative

OTTAWA, August 25th, 2020:  On March 1st, 2021, it will become harder for adult smokers in PEI to transition to a reduced risk category of consumption – vaping. As of that date, all flavoured vaping products, other than tobacco, will be prohibited. “The evidence is clear, flavoured vaping products play a key role in helping…

Vaping Industry Trade Association calls on the Government of Quebec to Hold a Parliamentary Commission

Montreal, May 29, 2020 – In response to the announced Government strategy regarding tobacco and vaping products, the Vaping Industry Trade Association (VITA) calls on the government to ensure that all stakeholders are heard through public consultation. VITA, the true voice of the vaping industry in Quebec, is very disappointed that it was not consulted by…

VITA Responds to Nova Scotia Nicotine Restrictions

Ottawa, ON, May 11 , 2020 – The Vaping Industry Trade Association (VITA) is concerned that the limitation of nicotine in vape products by the Government of Nova Scotia will make it harder for heavy smokers to quit and do little to combat access by youth. “The federal government has already established nicotine concentration limits…

Press Release: Alberta Moves to Tax Vaping Products

Alberta– February 28, 2020– The Alberta government announced that it will commence taxing some vaping devices and all nicotine vaping e-liquids at a rate of 20%. This new tax has the potential to undo serious strides the vaping industry has made to convert smokers away from combustible tobacco cigarettes and may contribute to a growing…

Ontario Government restricts access to products that could potentially save the lives of thousands of smokers.

February 28, 2020- The Vaping Industry Trade Association (VITA) is disappointed that the Ontario Ministry of Health has proposed regulations that will restrict nicotine levels to 20 mg/mL or less, and limit flavour profiles outside of tobacco and mint to specialty vape shops only. This limits adult access to vapour products and undermines the ability…

Press Release: Vaping Regulations Could Be Subject to Constitutional Challenges

Press Release by The Canadian Constitution Foundation – Original article posted here TORONTO, ONTARIO — The Canadian Constitution Foundation today released the executive statement of an upcoming report by Dr. Leonid Sirota, professor of law at the Auckland University of Technology Law School, that outlines possible avenues for a constitutional challenge to current and proposed…

PEI Seeks to Ban Flavours – VITA’s Response

The Vaping Industry Trade Association (VITA), a leading voice for the Canadian vaping industry, is disappointed by the latest announcement from the Government of Prince Edward Island (P.E.I). The proposed Private Member’s Bill includes measures to ban vaping flavours that help adult smokers switch and stay off cigarettes and restrict where adult smokers can purchase…

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