This tool was developed in early 2023 in response to a rapidly growing competitive divide between legal vape companies and those who knowingly carry non-compliant products and/or sell to minors. VITA and other stakeholders consistently expend substantial effort to expand compliance awareness and support in the areas of youth prevention, quality control, nicotine limits, taxation and more.
Despite calls for additional enforcement resources to be allocated to authorities, non-compliance and illicit market activity has been accelerating an unprecedented rate since the implementation of nicotine limits in 2021 and excise tax in 2022/2023.
This program has been created to support VITA members and stakeholders of all sizes that comply with the law, and to support enforcement efforts that are necessary for a safe, fair, and competitive market.
Many VITA members and industry stakeholders are now experiencing an unprecedented competitive disadvantage as a direct result of illicit market activity, non-compliance, and limited enforcement resources. The current non-compliance and illicit market situation are rapidly becoming unsustainable. If left unresolved, this situation could seriously impact the legal industry, reduce adult access, decrease product safety, and lead to more restrictive regulations.
What Information Are We Looking For?
Currently, the highest priority issues are excise tax compliance, nicotine limits of 20mg/mL max, and selling to minors. While these are the largest drivers of non-compliance and illicit market activity, provincial level issues also have a serious impact.
We are currently prioritizing reports of the highest impact issues first. This tool will collect as much information on non-compliance and illicit market activity as possible. To further investigate non-compliance reports we will need key information such as:
How Will This Information Be Used?
The ideal situation is one where notifying a company that they have been identified as non-compliant would be enough to result in corrective action. Every opportunity will be taken to correct non-compliance before having to escalate the issue to authorities.
Who Can Use This Tool?
How Does This Benefit You?
If you have observed instances of blatant non-compliance, particularly related to sales to minors, selling products with nicotine levels over 20mg/mL, or products containing an e-substance (see infographic for examples), or any other clear example, please complete this form.
Compliance Red Flags
Note: Additional compliance information and examples coming soon
Donate to the Initiative
We are seeking additional funding from the industry to expand the number of secret shopper visits that help address non-compliance and illicit market issues in every province and territory in Canada. This fundraiser has been created to expand the number of on-site secret shopper visits at the provincial level. Donations through this platform can be directed to a specific province and will exclusively be used to increase the number and frequency of inspections in the identified province.
Note: Fundraiser details such as average cost per inspection, funding goals, and tracking by province are coming soon.
Please Note: The name, location, and contact details of the reporting person are optional fields that can be left blank if you wish.