VITA Names New Executive Director

Ottawa, ON, March 4th, 2020 – The Vaping Industry Trade Association (VITA) announced today that it has appointed Allan Rewak as Executive Director, effective March 2nd, 2020.

Prior to his appointment with VITA, Mr. Rewak served in various senior level public affairs roles, including as the Executive Director of the Cannabis Council of Canada (C3). In that capacity, he successfully navigated that sector through the legalisation of adult-use cannabis.

“We’re very pleased to have Allan join the VITA team”, said Daniel David, VITA President. “His experience with the media, regulators and not-for-profit management will serve our mission and members well, while we continue to work hard to develop responsible, proportionate regulations for vaping products”

“I’m absolutely thrilled to be joining VITA”, said Rewak. “As someone who has struggled with addiction to traditional tobacco products for most of my life and who has only been able to quit cigarettes through vaping, I am honoured to have the opportunity to work with VITA’s members and regulators to ensure continued access for adult smokers to this important harm reduction tool.”

About VITA:

Canada’s largest trade association representing the industry’s manufacturers, importers, distributors and retailers, VITA is committed to working with stakeholders and governments to set and uphold regulations for vaping products in Canada. VITA’s approach is based on credible evidence, science, facts, and logic. In our efforts to responsibly grow and defend the category, the Association commits to collaborating with Health Canada and other regulatory bodies to identify best practices and to inform the development of evidenced-based regulations.

Please visit for more information or contact Allan Rewak at (647) 206-1231.

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