A Non-Profit Trade Association
Representing the
Canadian Vaping Industry

VITA is Canada’s largest vaping industry trade association and advocates for harm reduction,
evidence-based regulations and best-in-class quality and safety standards.


Advocating for government regulations that are balanced, fair and protect consumers while allowing for growth and entrepreneurial success in the vaping industry.


Ensuring the products of member companies adhere to strict quality control measures and safety standards and encouraging consumers to use vaping products responsibly.


Educating consumers, governments and stakeholders about vaping products and promoting vaping as a safer alternative to cigarette smoking.


Supporting growth in the vaping industry for manufacturers, importers, distributors and retailers.

Our Mission

To represent and support the Canadian vaping industry in advocating for harm reduction, youth prevention,
evidence-based regulations, best in class quality and safety standards. 

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Board of Directors

President's Message

"Reducing smoking prevalence and preventing youth access to vaping products is a goal that the vaping industry shares with public health officials and all levels of government. VITA is committed to working with all stakeholders towards an evidence-based regulatory framework that protects our youth while maximizing the harm reduction value of vaping products."

- Daniel David - VITA President & CEO

Become a VITA Member

Being a VITA Member allows you access to the members only area,
participation on committees and much more