Advocacy
Advocating for government regulations that are balanced, fair and protect consumers while allowing for growth and entrepreneurial success in the vaping industry.
Safety
Ensuring the products of member companies adhere to strict quality control measures and safety standards and encouraging consumers to use vaping products responsibly.
Education
Educating consumers, governments and stakeholders about vaping products and promoting vaping as a safer alternative to cigarette smoking.
Growth
Supporting growth in the vaping industry for manufacturers, importers, distributors and retailers.
Our Mission
To represent and support the Canadian vaping industry in advocating for harm reduction, youth prevention,
evidence-based regulations, best in class quality and safety standards.
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Board of Directors
Divine
Logic Vapes
Juul Labs
LaVape
Valor
Vype
Fogged Out Labs
The Vape Store
Globe 11
BC
Alternative Options
National
President's Message
"Reducing smoking prevalence and preventing youth access to vaping products is a goal that the vaping industry shares with public health officials and all levels of government. VITA is committed to working with all stakeholders towards an evidence-based regulatory framework that protects our youth while maximizing the harm reduction value of vaping products."
- Daniel David - VITA President & CEO
Latest Resources
Infographics, Signage & Posters
Become a VITA Member
Being a VITA Member allows you access to the members only area,
participation on committees and much more