A Non-Profit Trade Association
Representing the
Canadian Vaping Industry

VITA is Canada’s largest vaping industry trade association and advocates for harm reduction,
evidence-based regulations and best-in-class quality and safety standards.

Advocacy

Advocating for government regulations that are balanced, fair and protect consumers while allowing for growth and entrepreneurial success in the vaping industry.

Safety

Ensuring the products of member companies adhere to strict quality control measures and safety standards and encouraging consumers to use vaping products responsibly.

Education

Educating consumers, governments and stakeholders about vaping products and promoting vaping as a safer alternative to cigarette smoking.

Growth

Supporting growth in the vaping industry for manufacturers, importers, distributors and retailers.

Our Mission

To represent and support the Canadian vaping industry in advocating for harm reduction, youth prevention,
evidence-based regulations, best in class quality and safety standards. 

Youth Prevention

VITA is committed to providing youth prevention options and resources.

Stay in the Loop

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Vaping: What You Should Know

A youth vaping “epidemic” and a mysterious outbreak of lung disease in America has led to curbs on e-cigarette flavours. A backlash against vaping is perpetuating myths about nicotine-based e-cigarette products that are not backed up by scientific research

Become a VITA Member

Being a VITA Member allows you access to the members only area,
participation on committees and much more