Advocacy
Advocating for government regulations that are balanced, fair and protect consumers while allowing for growth and entrepreneurial success in the vaping industry.
Safety
Ensuring the products of member companies adhere to strict quality control measures and safety standards and encouraging consumers to use vaping products responsibly.
Education
Educating consumers, governments and stakeholders about vaping products and promoting vaping as a safer alternative to cigarette smoking.
Growth
Supporting growth in the vaping industry for manufacturers, importers, distributors and retailers.
Our Mission
To represent and support the Canadian vaping industry in advocating for harm reduction, youth prevention,
evidence-based regulations, best in class quality and safety standards.
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Vaping: What You Should Know
A youth vaping “epidemic” and a mysterious outbreak of lung disease in America has led to curbs on e-cigarette flavours. A backlash against vaping is perpetuating myths about nicotine-based e-cigarette products that are not backed up by scientific research
Become a VITA Member
Being a VITA Member allows you access to the members only area,
participation on committees and much more
Provincial Vaping Regulations
Discover the latest information on regulations within the Vaping industry.
Latest Downloads
Infographics, Signage & Posters